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Nutri-Grain Bar

Filled with Goodness:
Two Decades of Partnership with Baldwin Richardson Foods

Kellogg's commitment to supplier diversity video still

At Kellanova, we rely on thousands of incredible suppliers from around the world, each playing a critical role in helping us achieve our vision to enrich and delight the world through food and brands that matter.

Our supplier diversity program has long been an essential component of our overall Equity, Diversity & Inclusion (ED&I) strategy. We strive to create a supply chain that is representative of our communities, consumers and investors that supports our Kellanova Better Days™ Promise to advance sustainable and equitable access to food.

Nutri-Grain® is proud to work with Baldwin Richardson Foods, one of the largest Black family-owned and-operated businesses in the food industry. Their fruit flavored fillings have featured in Nutri-Grain® for more than 20 years. In all, they’ve produced more than 45 million pounds of ingredients that go into some of your favorite Kellanova products.

Throughout our more than 20 years of partnership, we’ve worked together to grow and innovate, ultimately creating delicious, delightful foods that can only be the product of a culture that fosters inclusion, respects ideas and encourages diversity of thought.